INFLUENCER MARKETING MANAGEMENT SERVICES

Now more than ever, people are keen to follow the trusted advice of an online role model, lifestyle guru or fashion expert. Using Influencer Marketing management services, you can secure the help of a prominent online figure to shine the limelight you need on your business.

Content marketing and influencer marketing are different pieces of the same puzzle. In fact, influencer marketing is an integral part of content marketing. Influencer marketing is not a new concept. Earlier, brands would collaborate with well-known personalities to promote their products and services.

Influencer marketing is now essential for both consumer and B2B brands.

If a brand is to succeed online, it must command attention; the right attention. We produce bespoke campaigns with credible, authentic, social creators and influencers.

WHAT IS INFLUENCER MARKETING?

Influencer marketing is the practice of utilizing influential figures in your industry to promote your products and services to their audiences. And it works – over 90% of consumers trust influencer recommendations more than traditional advertising. Is it time you took your business to the next level with influencer marketing?

We offer full-influencer marketing management services. Our in-house team of specialists includes strategists, producers, influencer project managers, designers, developers, digital marketing analysts and social media experts to support your brand from defining goals and objectives to complete campaign execution.

influencer marketing services

INFLUENCER MARKETING MANAGEMENT SERVICES

WE CONNECT YOUR BRAND WITH INFLUENCERS THAT DRIVE SALES & BOOST BRAND AWARENESS

OUTREACH

Expand your online presence by utilizing our close relationships with PRs, journalists, bloggers, and social media influencers.

OUTREACH

Expand your online presence by utilizing our close relationships with PRs, journalists, bloggers, and social media influencers.

SOCIAL AMPLIFICATION

Use influencers to wax lyrical about your products to their huge social media networks to drive traffic and boost brand awareness.

SOCIAL AMPLIFICATION

Use influencers to wax lyrical about your products to their huge social media networks to drive traffic and boost brand awareness.

CAMPAIGNS

Develop multi-channel influencer marketing campaigns to promote your products across relevant audiences of millions of people.

CAMPAIGNS

Develop multi-channel influencer marketing campaigns to promote your products across relevant audiences of millions of people.

CREATING AN INFLUENCER CAMPAIGN

  • Determine your goals
  • Identify your target audience
  • Demographics
  • Set your budget
  • Timeframe
  • Identify platform
  • Establish key performance indicators (KPIs)
  • Promotion ( of the whole business or just product or service)

KEY PERFORMANCE INDICATORS (KPI's)

  • Audience reach
  • Impressions
  • Views
  • Engagement
  • Click-throughs
  • Increase followers
  • Sales

THE PROCESS OF IDENTIFY THE RIGHT INFLUENCERS FOR INFLUENCER MARKETING CAMPAIGNS

  • Audience demographics
  • Audience fit
  • Brand fit
  • Content fit
  • The validity of their 'influence'
  • Proportional engagement
  • Tone and audience relevance
  • History of using proper FTC disclosures
  • Saturation rate

We live in a world where audiences demand respect, trust, credibility and authenticity from the brands they purchase from, and this filters right through to the influencers they follow. And, because we’re influencer agnostic, we don’t just amplify your brand with anyone, we identify the right influencers to suit your company, who will reflect your brand story and your brand values.

Our Influencer marketing management services occupies the intersection of technology and humanity – we combine data insights with the demographic relevance of influencers, bespoke content and platform selection, to achieve guaranteed results for all of our clients.

influencer marketing management services

Whether you’re looking to build your brand, generate awareness, connect to new audiences, drive traffic, seed content, generate downloads, hit sales targets – we know how to place your brand at the heart of your target audience to provoke the desired reaction.

INFLUENCER MARKETING BENEFITS

Influencer Marketing uses people with authority, expertise, and popularity to influence consumers to take action.

Influencer Marketing uses people with authority, expertise, and popularity to influence consumers to take action

Peer to peer recommendation has always been the most powerful form of marketing.

Peer to peer recommendation has always been the most powerful form of marketing.

Social media has changed the scale of these recommendations

Social media has changed the scale of these recommendations

Every influencer holds its own niche audience regardless of scale. This gives brands the opportunity to reach segmented consumer groups through the ultimate peer recommendation.

Every influencer holds their own niche audience regardless of scale. This gives brands the opportunity to reach segmented consumer groups through the ultimate peer recommendation. 

Influencer marketing presents a glorious opportunity for brands to leverage the power of word-of-mouth through personalities that consumers already follow, trust and admire.

Influencer marketing presents a glorious opportunity for brands to leverage the power of word-of-mouth through personalities that consumers already follow, trust and admire

Utilizing an inbound approach with an influencer marketing campaign can drive awareness, cultivate a qualified audience and strengthen owned media over time.

Utilizing an inbound approach with an influencer marketing campaign can drive awareness, cultivate a qualified audience and strengthen owned media over time.

Social media marketing services

The platforms you use will depend on your end goals. Different platforms are used to reach different audiences and demographics, and the same goes for what product or service you’re marketing: beautiful photos of your product belong on Instagram, while eye-catching videos will perform better on Facebook. 

Choosing the right social media channel will allow you to target your specific group of customers.

You will also want to consider the type of engagement you want to achieve. Social media channels offer a variety of engagement possibilities and the same marketing campaign you run on Facebook may not get the same attention on Twitter, Pinterest, or any other platform.

If a brand is to succeed online, it must command attention; the right attention. We produce bespoke campaigns with credible, authentic, social creators and influencers

Our experience working with influencers spans across all social platforms; from Instagram and YouTube to Twitter and TikTok, with clients ranging from leading international brands to start-ups. So, whether it’s full-service influencer campaign management you’re after or a social activation, you can trust that Smai has got the know-how and the tools to make it happen.

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OUR SERVICES

Influencer Marketing

Utilizing an inbound approach with an influencer marketing campaign can drive awareness, cultivate a qualified audience and strengthen owned media over time. Discover more about our influencer marketing services...

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Explore more about our content marketing services...

Web Design & Development

At Smai we have a highly qualified and creative team that are specialists in delivering technical projects. Each of our experts holds a wealth of experience in eCommerce and lead generation website development, mobile solutions and microsites, through to interactive web assets such as animation and infographics.